2023
Play Fashion with MOD4.
CLIENT
YEAR
PROJECT
MOD4: THE MOBILE FASHION GAME FOR TRUE FASHION ADDICTED
MOD4 players collect garments from the most important Luxury Brands on the international scene, exact replicas of the real season collections that can be purchased with a direct link to the partner’s e-commerce.
MOD4 provides an immersive and fun experience, encouraging users to become familiar with the garments and guiding them before, during, and after the purchase process.
Art Direction and UI Restyle:
The new creative direction centers around the Y2K style, a fashion and digital trend resurfacing in 2023. The artistic direction seeks to infuse the user interface with a nostalgic touch from the ’90s and 2000s, complemented by a touch of futurism.
Within MOD4, the Y2K fashion trend is mirrored in the user interface design, embracing the retro movement. This results in a delightful fusion of 2D and 3D components, pixel art, and vaporwave, all presented through a pastel-colored palette and vibrant shades.
The Faceless Woman NFT Project
In a world where the voices of countless women remain unheard and their faces unseen, "The Faceless Woman" NFT project emerges as a powerful testament to their strength, resilience, and indomitable spirit. They stand united, wearing the enigmatic guise of a kendo mask – a symbol of their determination to combat the challenges that seek to confine them. This collection sheds light on the struggles faced by women from diverse ethnicities and cultures, who navigate a path through adversity while shrouded in anonymity.
© 2023 Alessia Matteucci. | P. IVA 07063880483